Virtex Apps


59936 virtexarena baseball
  • 59936 virtexarena baseball
  • 59350 jeffgreen jeffgreen 1
  • 60284 1 start
  • 60285 2 chooseevent
  • 60286 3 chooseteam
  • 60287 4 signup
  • 60288 5 waitforgame
  • 60289 6 practice
  • 60290 7 vote
  • 60291 8 rankings
  • 60292 145 7 5
  • 60293 209 11 1
  • 60294 222 15 16
  • 60295 314 5 13
  • 60296 334 18 1
  • 60297 oakland1
  • 60298 oakland2
  • 60299 oakland3
  • 60300 play at home
  • 59352 virtexarenaapp generic 20 1
  • 59354 webp.net resizeimage 20 1
  • 59630 virtex at sb
  • 59355 1 start
  • 59356 2 chooseteam
  • 59358 5 kickinggame
  • 59359 6 passinggame
Loading twitter feed

About

Virtex Apps, LLC history/mission:

Virtex Apps created Virtex Arena, a mobile app enabling fans at sporting events and concerts to compete in stadium-wide augmented reality experiences.  During half-time or other breaks in the event, a new virtual competition is started which fans can see on the field/court/stage with their own ...

+ Show More

Contact

Publicist
Tyler Volkmar
(812) 339-1195 x 203

Current News

  • 07/13/201807/13/2018

Are You Experienced?: Augmented Venues Promise New Experiences and Marketing Channels to Venue Owners, Promoters, and Brands, Thanks to AR Technology

Imagine ten thousand people engaging with brands and each other all in the same place at the same time. A mixture of the real and virtual, where anything is possible, right in the middle of the big events like a rock concert or the World Series. That’s the seeming magic of augmented reality (AR). 

With mobile apps like Virtex Arena, thousands of users can share a virtual experience merged with the real world using only their own phones and tablets. AR holds endless possibilities...

Press

  • MarketWatch, Mention, 02/04/2018, Super Bowl 2018 is packed with cool tech features for the fans —in the stands and at home Text
  • Nasdaq, Mention, 02/05/2018, Dow Drops 180 Points as Street Claims This Too Shall Pass Text
  • Barron's, Mention, 02/05/2018, The View From Silicon Valley Text
  • SportTechie, Feature story, 01/23/2018, Augmented Reality Games To Debut On The Field During Super Bowl LII Text
  • + Show More

News

07/13/2018, Are You Experienced?: Augmented Venues Promise New Experiences and Marketing Channels to Venue Owners, Promoters, and Brands, Thanks to AR Technology
07/13/201807/13/2018, Are You Experienced?: Augmented Venues Promise New Experiences and Marketing Channels to Venue Owners, Promoters, and Brands, Thanks to AR Technology
Announcement
07/13/2018
Announcement
07/13/2018
Imagine ten thousand people engaging with brands and each other all in the same place at the same time. A mixture of the real and virtual, where anything is possible, right in the middle of the big events like a rock concert or the World Series. That’s the seeming magic of augmented reality (AR). MORE» More»

Imagine ten thousand people engaging with brands and each other all in the same place at the same time. A mixture of the real and virtual, where anything is possible, right in the middle of the big events like a rock concert or the World Series. That’s the seeming magic of augmented reality (AR). 

With mobile apps like Virtex Arena, thousands of users can share a virtual experience merged with the real world using only their own phones and tablets. AR holds endless possibilities for experiential marketers looking to transform their event or environment from passive backdrop to active engagement site. The full range of creative implementations has yet to be imagined, but apps are getting simpler to create, deploy, and use. You don’t need a dev team to turn your site into an AR adventure.

You’ll note I mention venues and locations a lot. Most augmented reality experiences focus on particular objects: You point your phone at a book, say, and the author jumps out and starts talking. Yet the real power of AR can be unlocked by thinking in terms of spaces like restaurants, stores, and arenas, and experiences that involve everyone in that space.

Virtex Apps has developed an AR platform that makes it possible to host multi-user virtual experiences in large-scale real world locations, such as arenas and stadiums, that requires only a typical smartphone or tablet. These experiences enable users to compete in fun games superimposed over their surroundings or to experience animated characters dancing or charging through their space. Participants see the same virtual scene at the same time but from their own perspectives. AR does more than entertain; it offers another way to get patrons to engage with their locale, and gives sponsors and advertisers a novel hook for customer attention. 

As a cutting-edge technological approach, AR feels pretty close to magic. But its underpinnings are easy to grasp and suggest novel content and interactions. Think about it in terms of layers.  The base layer is the app itself that a user downloads to a device.  A location-specific layer on top of that adds features and graphics tailored to a particular location, such as the seating chart of a stadium.  And a third, event-specific layer adds materials for a single event, such as virtual signage or even an AR version of the sponsor’s mascot.  A user downloads the app once, after which the app manages the various layers to provide a customized experience in any location, potentially featuring a different sponsor every day.

As an example, Virtex Arena has several sport-specific versions, including football and baseball, in which everyone in a stadium can compete in short mini-games between innings or at other breaks in the action. The mini-games related to each sport are part of the base layer and are downloaded by a user.  After starting the app, the user chooses the event she plans to attend, which occurs at a specific place and time.  Then the app obtains the location layer for that place, which can have resources like the team’s colors, and the event layer for that time, containing images that will appear on a banner pulled by a virtual plane above the stadium. This kind of feature would work well in other settings and for other events, too. This is just one of several customizations AR apps like Virtex Arena support with no additional development cost.

AR promises to inspire a new type of social interaction, as people gather to engage via an AR experience for its own sake. In the long term, this kind of augmented experience should be so compelling that people would go to a venue, just to participate in the game. Virtual aspects, and perhaps some real world aspects, could be combined into a new form of interactive group entertainment, before or after an event. This promises a whole new range of experiences for venues and locales to offer potential clients--and the brands that long to interact with them.

Announcement
07/13/2018

06/14/2018, Virtex Apps Announces Partnership with the Ottawa Champions
06/14/201806/14/2018, Virtex Apps Announces Partnership with the Ottawa Champions
Announcement
06/14/2018
Announcement
06/14/2018
Virtex Apps has just announced a partnership with Minor League Baseball team the Ottawa Champions. The first public launch of this partnership for a game is Tuesday, June 19th at RCGT Park in Ottawa, Ontario. MORE» More»

Virtex Apps has just announced a partnership with Minor League Baseball team the Ottawa Champions. This comes after the augmented reality app’s initial Super Bowl debut in Minneapolis earlier this year and a run of MLB games with the newest baseball update. The first public launch of this partnership for a game is Tuesday, June 19th at RCGT Park in Ottawa, Ontario.

Virtex Arena enables fans to compete in easy-to-learn, stadium-wide AR games during downtime at live sporting events. The current baseball version has a hitting game and a catching game in which fans can collectively participate and compete against each other in between innings or other breaks in the action. The virtual games take place on the actual field, and every fan sees the action from their own perspective, anywhere in the stadium. The games also progress throughout the sporting event, keeping track of both team and individual scores.

The Champions, founded as a team in 2015, have already managed to secure their first League Championship in 2016. As strong community partners and fan advocates, the team and its management are eager to find new ways to make baseball fun for all ages and to give new opportunities for their fan community to engage. 

“It’s exciting to find eager partners who saw the power of what Virtex Arena can do to enrich the game experience,” says Virtex founder and CEO Jeff Green. “Together we’re looking forward to engaging fans in an entirely new way.”

Announcement
06/14/2018

04/25/2018, Virtex Arena Releases Augmented Reality App, Just in Time for Baseball Showdowns
04/25/201804/25/2018, Virtex Arena Releases Augmented Reality App, Just in Time for Baseball Showdowns
Announcement
04/25/2018
Announcement
04/25/2018
Virtex Arena has just released its latest augmented reality sports app, this time for baseball. The season is just kicking off, and several major games will guide the app’s first months. MORE» More»

Virtex Arena has just released its latest augmented reality sports app, this time for baseball. The season is just kicking off, and several major games will guide the app’s first months. 

“We’ve chosen some of the most popular, high-energy rivalries for our app’s debut,” says Virtex CEO Jeff Green. The Virtex Arena Baseball app is available via the Apple Store and Google Play.

Virtex Arena Baseball’s Big Games:

Giants vs. Dodgers: 4/27-4/28 @ AT&T Park (SF)
A’s vs. Orioles: 5/4 @ Oakland Coliseum (Oakland)
Yankees vs. Red Sox: 5/8 @ Yankee Stadium (NY)
Cubs vs. White Sox: 5/11 @ Wrigley Field (Chicago)

Here’s how Virtex works. In between innings, a virtual game appears in the middle of the field, and fans use their own phones to see and interact with the scene. “If you’re at the ballpark, you hold up your phone and see the event from your perspective. The view from behind home plate is different from the view at first base, as though the virtual players were actually in the real space before you,” explains Green. Real-time adjustments give different perspectives on AR characters and games on the field.

Baseball has a built-in cadence with downtimes that offer the perfect opportunity for AR games between innings. “Virtex gets viewers involved in a much more active, personal way,” explains Green. “They can feel more directly connected to what just happened or what’s about to happen on the diamond.” That involvement feels all the more potent when your team is playing its main rival. 

Virtex is creating apps tailored to major league ballparks across the country, including New York, Chicago, and San Francisco. Virtex looks to partner with teams and sponsors to attract a wide audience, enabling thousands of people to participate in an event that can only happen at the stadium.

Announcement
04/25/2018

03/12/2018, Play Ball!: Virtex Arena Launches New AR Games for Baseball Fans
03/12/201803/12/2018, Play Ball!: Virtex Arena Launches New AR Games for Baseball Fans
Announcement
03/12/2018
Announcement
03/12/2018
It was the top of the inning, and everyone had their turn at bat, all 20,000 fans in the ballpark. This is what new augmented reality app Virtex Arena offers baseball fans: A chance to play along on field, right from their seats, competing against everyone in the stadium at the same time. MORE» More»

It was the top of the inning, and everyone had their turn at bat, all 20,000 fans in the ballpark. This is what new augmented reality app Virtex Arena offers baseball fans: A chance to play along on field, right from their seats, competing against everyone in the stadium at the same time.

In between innings, a virtual game appears in the middle of the field, and fans use their own phones to see and interact with the scene. “If you’re at the ballpark, you hold up your phone and see the event from your perspective. The view from behind home plate is different from the view at first base, as though the virtual players were actually in the real space before you,” explains Virtex CEO Jeff Green. Real-time adjustments give different perspectives on AR characters and games on the field.

Baseball has a built-in cadence with downtimes that offer the perfect opportunity for AR games between innings. “Virtex gets viewers involved in a much more active, personal way,” explains Green. “They can feel more directly connected to what just happened or what’s about to happen on the diamond.”

The interaction adds a layer of extra fun to a great day or evening at the ballpark. Gameplay is divided into several rounds, letting players compete with each other and vote what equipment can be used in subsequent rounds. The games themselves are easy-to-learn and instantly enjoyable.

All players have to do, after downloading the free app from their preferred store, is enter their seat number in the stadium into the app, then play along, using their smartphone as a window into a virtual world layered over the playing field. For baseball fans, the app will feature two different types of games, batting by swiping on screen at a virtual pitcher’s curveballs and catching fly balls using virtual in- and outfielders.

These games also create new spaces for sponsors and teams to engage fans. “The possibilities run the gamut from basic virtual signage that echos what teams already offer sponsors, to more sophisticated and exciting integrations,” explains Green. “For example, we can create special balls or bats with extra cool powers and branding that reflects a sponsor, integrating their logos and message directly into gameplay.”

Virtex is creating apps tailored to major league ballparks across the country, including New York, Chicago, and San Francisco. Virtex looks to partner with teams and sponsors to attract a wide audience, enabling thousands of people to participate in an event that can only happen at the stadium.

“We think AR can contribute to teams’ sponsorship offerings, adding value without disrupting established relationships,” Green notes. “We also think fan engagement stands to grow considerably with a quality AR experience of the game.” Virtex can build excitement in both the stands and the backoffice, bringing fresh energy to the thrills of America’s favorite pastime.

Announcement
03/12/2018

01/22/2018, Augmenting the Big Game: Virtex Arena Lets Fans Compete Virtually Onfield Via Smartphone App
01/22/201801/22/2018, Augmenting the Big Game: Virtex Arena Lets Fans Compete Virtually Onfield Via Smartphone App
Announcement
01/22/2018
Announcement
01/22/2018
Virtex Arena, a new augmented-reality app for live sporting events, turns sporting event downtime into fun moments for sports fans. Viewers can participate in their own engaging halftime entertainment via multiplayer AR competitions. MORE» More»

Virtex Arena, a new augmented-reality app for live sporting events, turns sporting event downtime into fun moments for sports fans. Viewers can participate in their own engaging halftime entertainment via multiplayer AR competitions.

Using your smartphone, you can see the stadium or arena from your real-life vantage point and play quick competitive games, the next generation of the goofy games broadcast over the Jumbotron. In the version for the upcoming NFL championship, fans kick at targets and throw to virtual characters that appear on the field. Next time out or at halftime, you can leap into the next round of virtual play, going head to head with your neighbor. In future versions, players will be able to do just about anything from race cars to watch giant robots pound across the field.

“If you’re at the stadium, you hold up your phone and see it from your perspective. Your view of the virtual action is different from the end zone, say, versus the 50-yard line perspective,” explains Virtex CEO Jeff Green.

Real-time adjustments give different perspectives on AR characters and games on the field. The games are designed to be intuitive, so fans can get playing with minimal fuss and maximum fun.  “If you’ve been to a game in the last few years, you’ll see things like the cup game or the car race up on the screen. Fans often get really into them,” says Green. “However, even if you’re yelling out your answer, in the end the experience is passive. We’ve changed that. You can now participate actively thanks to your phone and see the action right there on the field.”

The AR games can have additional participatory layers built in. For example, users can vote for what virtual equipment they can have access to in the next round of play, or they can answer trivia questions. For the upcoming baseball version, players will get to vote for bats or mits with special properties. Virtex is also working on games that pit one section at a stadium against another.

The hope is to provide a new twist to the culture and excitement of live sports. Virtex’s first major AR-enhanced event will be this year’s big game in Minneapolis. (A public version of Virtex Arena will be available for download by late January).

The app sprang from Green’s fascination with the intersection of the virtual and material worlds. A Bay Area software developer, Green began investigating the interplay of these worlds, inventing games that allowed users to inhabit both at once. The technical challenges appealed to him, and he began to imagine how AR might enhance the experience at major live events. Like Pokemon GO, Virtex games layer virtual reality over real-life scenes and movements, though with a cool twist: Virtex Arena lets all players compete in the same game in the same place at the same time, but each sees it from their own perspective. “This creates the illusion that the virtual objects are actually in the space before you, but visible only through the window of your device,” says Green.

This approach offers brands and sponsors an authentic and fun way to interact with sports fans. “In the future, we see Virtex Arena’s virtual competitions providing an innovative and unique way for teams and sponsors to engage their fans. The virtual canvas enables almost anything to appear in any way. Sponsorship opportunities can be as simple as a banner pulled by a virtual plane overhead or as complex as 3D characters integrated into a scene. Fans could even win sponsored real-world prizes in the future.”

“We wanted to make something enjoyable, something that would add to, not distract from the sporting event,” Green reflects. “We built Virtex so that people enjoy it. A live event, with thousands of people cheering, has a palpable energy, even when fans are just spectators. We're hoping to raise that level of excitement and enjoyment even further by turning spectators into participants.”

Announcement
01/22/2018