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Will AI and Ads be the Big Winners at Super Bowl LII?

StubHub has been using augmented reality to help Super Bowl ticket buyers, and Snapchat’s Gatorade Selfie will play a part in making AR enter the mainstream. But, Virtex Apps is attempting to fill those infamous “empty spaces” during the big game with AR competitions that can be played in the stadium or at home.

The company proudly declared that Sunday would be the first time users will have a chance to participate in a live AR game, either at the game or watching on any television. But anything that sees people interacting and competing with each other on their smartphones has to be better than staring down at a screen and endlessly scrolling in silence.