Press Clipping
Virtex Arena

Virtex Arena is an upcoming augmented reality app that will be launched for the #SuperBowl, creating a sense of stadium engagement and tapping into sports fans’ natural competitive spirit | via

Smartphone users will be able to compete in AR games from their seats, with the app enabling virtual characters, targets and objects to virtually appear on the actual field at U.S. Bank Stadium. The two AR football games available allow the user either hit targets by flicking or “kicking” the football at them or pass to virtual receivers that circle the field.

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