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VR, AR and voice tech drive innovation highlights at Super Bowl LII

AR also had its place at the game, with StubHub using it to help sell tickets to the stadium, and gaming company Virtex Arena, inviting smartphone users to participate in AR games from their sears. The latter saw a mobile app placing virtual objects and characters onto the football field, with users competing to kick and pass balls between the receivers by flicking them on their screens, in between actual play.