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Weekly AR Newsletter 2/5/18

Ally Big Save (iOS, Play): Ally, a financial services company, gets in on the Super Bowl action with this AR game that people played during commercial breaks to win cash prizes. (Editor’s Note: Last week I covered Virtex Arena (iOS, Play) an app that also introduced a real time Super Bowl game; I think these game time group experiences have a chance to be really impactful when done right).