The revolution of fan engagement
2. Augmented Reality in the stadium
Through our smartphones or tablets with only focus on the field, you can access personal statistics during the course of the game about those players who are part of it .
Virtex Arena is an app designed to entertain spectators in the same stadium during dead times and breaks through games based on augmented reality. Each viewer has a different vision based on their position within the stadium and compete with each other accumulating points that makes the gamer competitiveness in action. In the last edition of the Superbowl it was launched for the first time:
Embed video: https://www.youtube.com/watch?v=nWSwJcouPlo