Building customer connections at live events

Another B2C implementation that’s being explored is use of AR at live events.

Virtex Arena is an app that lets fans at live gigs and sporting events compete in stadium-wide AR experiences.

The idea behind this platform is that fans can have some fun in virtual space, but there must surely also be potential for brands to create and deliver immersive AR events in these space that help them make good and solid connections with consumers along fairly narrow demographics (sports fans, music listeners, and so on).