How to Create a Strong Marketing Strategy with Augmented Reality
C. Creating Engaging Experiences for Audience
Today’s customers are tough to please. They are aware of advertising tactics and skeptical about any brand that’s trying to sell. So how can you keep this kind of audience hooked? By creating fresh, relevant and valuable content, yes. But is that all?
It is 2018 and marketers need to step up their game with augmented reality. For example, at Super Bowl 2018, Virtex Apps launched ‘Virtex Arena’. This is a AR app that allows fans to compete against each other during downtime at live sport events.
Everyone has smartphones these days. And who would not play a game while watching one? Virtex Apps used this philosophy to create an app that opens doors for fan engagement and marketing opportunities.